There are things I am not good at. There are things I do not
enjoy. There are things that are difficult for me to learn.
I won't focus on the things I am not good at. Except for
this. It is good to know whom to hire. It is good to know who to collaborate
with, consult with, or delegate to.
There are the things I am good at. These things are
extremely enjoyable. They are also easy for me. Oftentimes I find myself in a
flow state doing these activities. That is how much I like them.
I like them so much that no one pays me to do these things.
I do them for free.
I get a lot of compliments on the things I do well. I don't know how you do it! people say.
I know what they mean. I feel the same way about other
people's talents. I'm delighted by good dancing. I'm in awe of people who can
put together IKEA or don't get lost in new places. I wonder how musicians feel
after writing a spectacular song. There's just too much to keep listing this
way because it goes on and on like the infinity symbol.
It’s been a while since I’ve worked for a paycheck. But I
work hard. I also work smart. I've assessed a lot of skills doing the things I
do, reading the things I do and collaborating with other people.
I might want to monetize the skills I've been amassing.
Getting paid for the stuff I am good at, the stuff I love to do and the stuff
I've been doing for free while in a flow state is something I am interested in.
A couple of weeks ago it hit me. I've been attending a
graduate school of sorts. I didn't know I was enrolling in it, but I have been
enrolled. I won't have a diploma and graduation ceremony. It won't have a beginning, middle and end. On
the other hand, I have no tuition or student loans.
The people I've worked with and collaborated with have not
realized that they've been running an internship. But that is exactly what they
have been doing.
The graduate school thought put a fresh spin on things. Here's
where my thinking took me. Maybe reading about me will help you too.
Stuff I will not
attempt to monetize.
There are certain things that I do very well and enjoy very
much. But many people also find it easy or enjoyable to do these things for
themselves. It would be difficult to find people who would want to pay someone
else to do these enjoyable activities. Even if they did, the market would be
flooded with other individuals who are good at the same activities and hoping
to make a living at it.
I will just keep on doing activities like this for free.
Stuff I might attempt
to monetize with some caveats
There are things that I do very well that not a lot of other
people do nearly as well. It is more of a rare talent. I enjoy these types of
activities very much.
There are potential problems with getting paid to exercise
these particular rare talents.
I can do these activities better than almost anyone.
However, most people aren't very discriminating when it comes to these
particular things. They might be able to perceive the difference between good
and crappy. But having someone else with less rare talent do it cheaply or
doing it themselves badly is deemed good enough for most purposes.
Also, there are many, many rarely talented people who are
willing to be paid to engage in activities like this. There are more people willing to be paid than
there are people to pay. This is a problem for me when it comes to getting
people to pay me to do activities.
That does not mean I rule out monetizing these enjoyable
activities. However, I'd need to think of this as not the main gig. It could be
a secondary gig. If it looks like it
could take off, then I could always re-evaluate my prospects.
Stuff I will probably
attempt to monetize
This is what I am calling the sweet spot.
There are some other rare talents I have. It turns out that
the activities surrounding these talents are both enjoyable and important in
ways the previously mentioned activities are not. The activities and skills are
also more high stakes.
There are not very many people who do these activities well.
There are not very many people who really want to do these activities. I sense
that people would rather not do these activities but do not feel that they have
a choice. Sometimes they engage others to do these activities who are clearly
not up to the task.
With the right
approach, I could find people to pay me to do these activities.
I would find the people who can see the value in what I
offer. I would find the people who are self aware and interested in delegating
these activities. I would find the people who could afford to pay me.
This is important. People who are interested but cannot
afford to pay me are not my prospects.
People of means who do not see the value in what I offer are also not my
prospects.
Monetizing the Sweet
Spot.
#1 Represents activities that I enjoy, learn to do easily,
am talented at, and am better at than the majority of people.
#2 Represents those activities that most other people find
difficult (from the standpoint of time, skills, or both), confounding, and not enjoyable.
#3 Represents my monetizing sweet spot.
My Potential Customer
#1 People who are interested in what I do well, value what I
do well, and are comfortable with collaborating and delegating.
#2 People who can afford to pay me to do these activities
for them.
#3 My potential customer
The reasons I left the workforce are the same reasons I am
staying out of the workforce for now. But I am thinking about the near and more
distant future. I am seeing where I might fit in and what my sweet spot might
be.
I love Venn diagrams. I think there could be more of them as
I sort out the whole monetizing skills thing. I've been making Venn diagrams for
a long time to help me sort stuff out. This is the first time I've shared any
of them.
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Very well said... I enjoyed this post a lot, and it got me thinking about how I'm spending my time and energies... Thank you!
ReplyDeleteThank you Tom!
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